Geometric minimalist logo design11/14/2023 A square works well because it stands for balance, reliability, and professionalism in the designer world. Square logo? Instagram! Square is only second to a circle when it comes to popular shapes that are used for a logo worldwide. The 5 circles in the Olympic logo stand for the unity between 5 continents that participate in the event. Even the Olympics symbol was created with this logic in mind. A circle also, in fact, symbolizes movement and transformation by virtue of its resemblance with a wheel. Circle works great for brands because an ellipsis and a circle symbolize unity, love, commitment, and harmony. Try and understand the meaning, probably even take help from a seasoned designer to ensure you do not end up conveying something subconsciously that your brand does not even stand for in the first place.Īn all-time season logo shape is, not definitely circle. But again, just like colors, it needs to be understood that each geometrical shape has a meaning attached to it. Geometry and symmetry are something that cannot be ignored when it comes to any design, let alone minimalist logos. The key here is to really look through your concept and aim for simplicity yet not be ordinary. You might be led to believe that lines will form a boring design but do not be mistaken! With just a few lines, you really can make an emblem for your company that does not only look edgy but actually grabs all attention. If you do really intend to go with a logotype as your minimalist logo design, it is important to not ignore the importance of choosing a relevant font. A logotype is considered to be the easiest and most impactful option while picking a logo for your company as it features your company in the very logo. And a logo, is a generalized term, that refers to all marks that represent a brand- the logo could be a logotype as well as a logomark. A logomark, on the other hand, is a logo that is centered around a symbolic image, for example, the twitter bird. A logotype is essentially a logo that is centered around the company name or initials, for example, LV of Louis Vitton. For the obvious: Aim for a simple logotypeįor a better understanding of this, let us understand the difference between a logomark and a logotype. A sophisticated, spot-on logo would ideally be something that is engaging in terms of the visuals, and also in a way is able to communicate what the brand could stand for. This also meant creating logos that look good on small screens. However, with the advent of the internet, brands recognized the need to make logos that look good on the web and not only physical media. Earlier, logos would only appear on the product, advertisements in papers or on TV, and probably on hoardings. For example, look at Ikea and Adidas over the years – their logos have changed to minimalistic logos and how!Īpart from the fact that brands recognized the need to stay in tune with the latest market design and needs, the new logos or changed logos had to be introduced by brands because of the change in mediums. Brands have now, over time, even changed their logos from what they once looked like as they understood the need of looking simpler to grab maximum attention. Logos of a brand do not only need to be well-thought of, but also relevant. They drive the audience to recognize your products just by looking at that one shape of your logo. Logos, needless to say, are a very essential and defining part of a brand’s identity. Minimalism is the idea of losing excessive elements and become simple as a whole – while not losing out on the impact that can be possibly created. Hence, minimalism and simplicity, though related, cannot be used as synonyms or interchangeably. On running a quick Google search, one can find minimalism define don Wikipedia as “a style that only uses essential elements for maximum impact.” Oftentimes, people tend to confuse minimalism with simplicity, however, on a similar search, you will find simplicity defined as “state or quality of being simple” Mc Donalds, Nike, Target, and Audi being some iconic examples of brands that use minimalist logos. A lot of major brands also have taken the minimal route for their logo design purpose.
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